![]() He also owned a flight school for a period of time. He’s been flying planes since 1983 and holds an Airline Transport Pilot rating. The base is the United States military’s premier pilot training facility.Īs a corporate pilot with more than 8,000 hours in the air, Smiley has a unique understanding of the world in which these pilots, his customers, live. Many customers are from Altus Air Force Base just three miles away. He and his 10 employees sell high performance products out of a 15,000-square-foot shop called Smiley’s Tires, Tunes and Tints, located in the city of Altus. “Once you have their trust for specialty work, you have that customer for all their upgrade needs,” says Smiley. They usually, but not always, start with tires. In the southwestern corner of Oklahoma, those customers are shopping for high performance upgrades to their vehicles. Like all successful business owners, his marketing efforts are aimed at the most lucrative customers most likely to return again and again. What Jack Smiley does not do is try to sell to everybody. ![]()
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